What students said
Comments from students on ESSEC Business School’s MSc in Marketing Management and Digital (MMD), after our sessions in two of their courses: PR & Brand Reputation Management, and Digital Platforms Test Drive.
“Learning vibe coding in this session empowered me a lot. I have since built three websites independently, using this skill both for personal documentation and solving practical problems, and I’m excited to keep advancing to more advanced techniques.”
Xiaoying (Juliet) ZhuMSc in Marketing Management and Digital, ESSEC “The session was genuinely one of the most practical and inspiring ones for me. It gave me the confidence to take an idea I’d been sitting on for weeks and actually build it, while helping me understand how tools like Claude, GitHub and Vercel fit together to bring a project to life. I really appreciated how approachable the team made the process feel, even for someone who isn’t from a technical background.”
Rewa MehtaMSc in Marketing Management and Digital, ESSEC “I really enjoyed the LaunchLab session. It was practical, engaging, and made tools like Claude Code, GitHub, and Vercel much more approachable. What I appreciated most was being able to apply what we learned immediately by building and deploying my own website. It was a great introduction to what you can achieve with AI-powered development, even without a technical background.”
Antoine BaudinMSc in Marketing Management and Digital, ESSEC “The whole team introduced the topic of vibe coding and website making which I never knew existed! Imagine now I’m doing token maxing and making websites?! How cool right? All thanks to them.”
Dhruvi RapaniMSc in Marketing Management and Digital, ESSEC “I really enjoyed the vibe coding session! It was amazing to see how AI can make coding so much simpler, even for someone without a technical background. The session was fun, interactive, and gave me a whole new perspective on what we can create with AI. Definitely a great learning experience!”
“Thank you to Yibo, Nirvan and Rishabh!”
Mallika AroraMSc in Marketing Management and Digital, ESSEC “Yibo, Nirvan and Rishabh put together a super concise and comprehensive presentation on vibe coding for my peers and I at ESSEC Business School! Their insights and methods were easy to understand and execute and they were more than willing to help us work through any queries. It was truly an enriching experience to learn from their expertise!”
Harshita Manoj JaswaniMSc in Marketing Management and Digital, ESSEC “Very capable young professionals. Excellent presentation skills that leaves the audience engrossed in the plethora of knowledge they have surrounding AI. Bravo!”
Emilia DeckerMSc in Marketing Management and Digital, ESSEC “The presentation on vibe coding was really interesting and clear. It was fascinating to see how they used Claude and other AI tools to launch a website. I never knew it could be that easy!”
Mia PulverailMSc in Marketing Management and Digital, ESSEC
Built by students
Websites ESSEC students built and published after the session.
